Field Study 2 is designed to introduce students to field research techniques tailored for designers. The course provides an in-depth exploration of the principles and practices of design ethnography, equipping students with the skills needed to gather, analyze, and synthesize qualitative data in real-world contexts. Emphasizing a hands-on approach, the course encourages active participation in field research activities, fostering a deeper understanding of user needs, behaviors, and cultural contexts as they relate to design.
Learning Outcomes:
By the end of this course, students will be able to:
Understand and apply fundamental principles of design ethnography in various contexts.
Design and execute field studies using appropriate qualitative research methods such as interviews, observations, and participatory techniques.
Analyze and interpret ethnographic data to derive actionable insights for design innovation.
Develop empathy-driven design solutions based on the lived experiences and cultural nuances of users.
Critically evaluate the ethical considerations and challenges associated with conducting field research.
Reference Books:
Blomberg, J., Burrell, M., & Guest, G. (2009). An Ethnography Primer. Morgan & Claypool Publishers.
Salvador, T., Bell, G., & Anderson, K. (1999). Design Ethnography. Xerox PARC.
Pink, S. (2013). Doing Visual Ethnography: Images, Media, and Representation in Research. Sage Publications.
Norman, D. A. (2013). The Design of Everyday Things: Revised and Expanded Edition. Basic Books.
Recommended Websites:
Interaction Design Foundation - Field Study & Ethnography
Design Research Techniques - A comprehensive collection of design research methods.
Nielsen Norman Group - Articles and insights on ethnographic research methods.
- Teacher: Dhriti Dhaundiyal