COURSE CODE | COURSE TITLE | L | T | P | C |
MBA 510 | HUMAN RESOURCE MANAGEMENT | 3 | 0 | 0 | 3 |
COURSE OUTCOMES:
On completion of the course, the students will be able to
CO1: Understanding the fundamental concepts, scope, and evolution of Human Resource Management, including its functions and strategic importance in a global context.
CO2: Applying the principles and processes of human resource acquisition, including job analysis, human resource planning, recruitment, and selection.
CO3: Evaluating various employee training and development methods and performance appraisal systems for enhancing individual and organizational effectiveness.
CO4: Analyzing the concepts and methods related to compensation management, job evaluation, and the complexities of managing human resources in an international context, including knowledge transfer.
COURSE CONTENT
UNIT I: INTRODUCTION OF HRM [9 Sessions]
HRM: Concept, Meaning, Nature, Evolution, Scope, Objectives, Importance, Functions and Role of HRM. Human Resource Planning: Definition, Nature, Need, Importance, Objectives, Steps in HRP; HRP Process; Requisites for Successful HRP; Factors Affecting HRP; Obstacles in HRP.
UNIT II: JOB ANALYSIS, RECRUITMENT AND SELECTION [9 Sessions]
Job Analysis and Job Design: Job Analysis; Job Description; Job Specification; Job Design; Job Simplification; Job Rotation; Job Enlargement; Job Enrichment. Recruitment: Meaning and Definition, Need and Objectives for Recruitment; Factors Affecting Recruitment; Constraints of Recruitment; Process of Recruitment; Recruitment Policy; Elements of a Good Recruitment Policy; Sources of Recruitment; Methods of Recruitment. Selection: Definition; Selection Procedure; Placement; Induction.
UNIT III: TRAINING AND DEVELOPMENT AND APPRAISAL [9 Sessions]
Training: Objectives, Need and Importance of Employee Training; Methods of Training. Career Planning and Development: Concept, Features, Need and Objectives of Career Planning; Career Planning Process; Career Development; Career Development Methods. Performance Appraisal: Concept, Need, Importance and Objectives of Performance Appraisal; Performance Appraisal Process; Methods of Performance Appraisal; Factors Affecting Performance Appraisal; Benefits of Performance Appraisal; Problems of Performance Appraisal; Potential Appraisal.
UNIT IV: WAGE ADMINISTRATION & COMPENSATION [9 Sessions]
Wage and Salary Administration: Principles of Wage and Salary Administration; Factors Affecting Wage Rates; Methods of Wage Payments; Theories of Wages. Compensation and Incentives: Objectives of Compensation Planning; Factors Affecting Compensation Planning; Modes of Compensation; Incentives; Kinds of Incentives.
UNIT V: MAINTENANCE OF HUMAN RESOURCES AND IHRM [9 Sessions]
Employee Grievance: Causes of Grievances; Need for a Grievance Procedure; Steps in Handling Grievance; Types of Grievances; Directive Principles of Handling Grievances. Collective Bargaining; Promotion; Demotion; Transfer; Separation, Resignation, Dismissal or Discharge; Suspension; Superannuation, Lay-off, Retrenchment.
SUGGESTED READINGS:
1. Gary Dessler and Biju Varkkey, Human Resource Management, Person Publication, 2013, 14th Edition
2. K. Aswathappa, Human Resource Management, McGraw Hill Education, 2013, 7th Edition.
- Teacher: Rashmi Singh
COURSE CODE | COURSE TITLE | L | T | P | C |
MBA 668 | INTERNATIONAL MARKETING MANAGEMENT | 3 | 0 | 0 | 3 |
COURSE OUTCOMES:
On completion of the course, the students will be able to:
CO1: Understanding international marketing basics and environment.
CO2: Applying global market entry and development strategies.
CO3: Evaluating the international economic environment's impact on marketing.
CO4: Analyzing international product, promotion, and pricing strategies.
UNIT-1: Overview [9 Sessions]
International Marketing: An Introduction, Market Potential of Countries, International Organisations Need, Scope, Tasks, Contrast in domestic and international marketing, EPRG Framework, Socio cultural environment – culture defined, elements of culture, culture analysis, Political & Legal Environment – Embargoes & sanctions, Political risk, legal factors, legal differences hofstede model.
Unit II: International Business Entry & Development [9 Sessions]
Strategic effects of going international, Strategies employed by Indian companies to sustain globally, Global Market Entry Strategies – Export/Import, International Intermediaries – EMC’s, Trading Companies, Licensing, Franchising, FDI, Local presence – Inter firm co-operation, MNC’s and Globalisation, Merger’s and Acquisitions.
Unit III: Environment and Global Marketing [9 Sessions]
Economic Environment, New trade theory, Macro economic objectives, Function of WTO, Regional Economic groups (EEU, NAFTA, etc.), World Bank, Distribution of Goods Worldwide, International Markets for the Twenty-First Century, Imports and Exports, International Collaborations, Controls and Global Manufacturing
Unit IV: Market, Product and Promotion Strategy in International Marketing [9 Sessions]
The international product and its life cycle, Global product policy, Global branding and different positioning of the same brand in different countries, Intellectual property, Gray market, Role of Services in global economy, Media advertising, PR, Trade Fairs. International Marketing of Services, International Strategic Marketing, International Stakeholders, International Brands, International Marketing Concepts, Market Competitive Forces Worldwide
Unit V: Pricing and PR for International Market [9 Sessions]
Key factors in global pricing & methods, Pricing policies – Marginal cost, cost plus, Market oriented, Export payment methods – L/C, Advance, DA/DP, FIBC, Counter trade, Transfer price, Dumping & legal aspects. India’s International Policy and Impact on Economy Government measures and export incentives, Exim policy, ECGC services, Role of Indian banks & F.I.’s, Balance of trade/payments, Current stand on WTO, Services export from India, sourcing newly emerging democracies.
SUGGESTED READINGS:
1. Daniels & Lee, International Business Keegan, Global Marketing
2. Varshney & Bhattacharya, International Marketing Management
3. Harvard Business Review, Global Business Review (Sage Publications), Global Forum – ITC Geneva
4. Czinkota, International Business
5. Khurana PK, Export Marketing
- Teacher: Rashmi Singh
Fundamentals of Operations Management introduces the basic concepts and principles involved in managing the production of goods and delivery of services. The course explains how organizations convert inputs such as materials, labor and information into valuable outputs efficiently and effectively.It covers key areas such as operations strategy, forecasting, capacity planning, inventory management, quality control, supply chain management, facility layout and scheduling. Students learn how operational decisions influence cost, quality, productivity and customer satisfaction. The course provides a practical understanding of how businesses improve efficiency, reduce waste and achieve competitive advantage through effective operations management.
- Teacher: JUNAID HASSAN