School of Fashion Designing

Fashion Designing College in India

Fashion designing is a challenging, creative field that requires business, art and designing skills. A degree in fashion design can prepare the students for a number of job opportunities in the fashion industry. Although the programme is new and non-traditional, popular amongst young generation and there is scope of employment in export houses, boutiques, etc. Only Sanskriti University is offering this programme in the region.

Style statement is a modern phenomenon which is popular amongst younger generation. The youth is inclined to don different attires. There is a ‘feel good factor’ associated with fashion and the young generation feels that fashion is a part of the overall personality and hence they would like to give importance to fashion. In true sense, fashion relates to presenting oneself draped in different attires that make them look good and is appreciated by the onlookers. A lot of innovation is involved in fashion designing and the people of the 21st century are ready to spend a substantial part of their income on their appearance.

With the passage of time, there has been a drastic change in the dressing style and requirements. This change is also reflected in the trend in terms of preferences for programmes that students like to pursue. While conventional programmes are still popular, many students are increasingly adopting non-conventional programmes like fashion designing, interior decoration etc. as the scope of employment has increased in these streams. It is one of the popular programmes. The experienced faculty members have been appointed to teach various subjects included in the programme.

Fashion Designing includes designing of different types of garments – eveningwear to sportswear, women wear to men wear, and kids wear to knitwear. Students are also introduced to various historic fashions as it has evolved over the years. The students are imparted education about continuous change in fashion design & garments and emphasis is laid on quality standards of fabrics.

The basic idea of introducing the fashion designing programmes is to:
  • Impart basic knowledge of human anatomy from anthropometric point of view.
  • Develop understanding of various types of fabrics, their selection and utility.
  • Learn the techniques of dress designing and dress making (Drafting, Cutting, Tailoring Embroidery).
  • Widen the vision in aesthetics.
  • Develop the creativity of students.

Sanskriti has designed the curriculum that prepares the students for a better career. The curriculum stimulates creative expressions in all aspects which include designing, information technology and other techniques.

Programmes Offered


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PATTERN MAKING AND FUNDAMENTAL OF GARMENT CONSTRUCTION

COURSE CODE

COURSE NAME

L

T

P

C

BFD 154

PATTERN MAKING AND FUNDAMENTAL OF GARMENT

CONSTRUCTION

0

0

4

2

COURSE OUTCOME

CO1: Understanding the concepts and techniques of full-scale drafting and pattern making for various children’s                             garments.

CO2: Analysing and select suitable seam types and finishes based on garment function and fabric type.

CO3: Evaluating the design, placement, and construction quality of plackets, necklines,

          and pockets in children's clothing.

CO4: Applying shaping elements like darts, pleats, tucks and gathers to achieve fit and style in garments.

COURSE CONTENT

UNIT I
Drafting & Pattern Making: Full-Scale Paper Patterns for Children's

  •        Casual and Formal Wear
  •        Garments Included: Night Suit
  •        Sundress
  •        Frock
  •        Skirt
  •        Jumpsuit

 UNIT II

Stitching Practices: Paper and Fabric-Based Sewing Exercises Activities Include

  •    Stitching Practice on Paper:
  •    Straight and zig-zag lines
  •    Circular and elliptical swirls
  •    Concentric shapes: circles, squares, triangles, ellipses
  •    Checkerboard and other geometric patterns

  Stitching Practice on Fabric:

  •    Repetition of the above designs on fabric
  •    Focus on control, consistency, and machine handling skills

UNIT III
Basic Sewing Techniques.

  •        Temporary stitches: even basting, uneven basting, diagonal basting, pin basting, slip basting, and machine                    basting.

Fasteners and their usage: -

  •        Button and button hole; Snap buttons; Hook and eye; Velcro.

 Seams and Seam Finishing:

  •        Seams- Plain, French, run & fell, slot, lapped, bound seam, etc. Methods of seam finishing: Pinking, binding,                      turning  & machining, overcasting, interlocking, edge machining, etc.

 UNIT IV

Darts, Tucks, Pleats And Gathers:-

  •        Darts- single, double dart. Tucks- space, pin, shell & cross tucks etc.
  •        Pleats- knife, box, inverted box, sunrays pleats etc.
  •        Gathers- gathers and shirring – with and without elastic.
  •         Plackets and Their Variation
  •          Finishing of Necklines:
  •        Kurta, Shirt placket.
  •        Construction and finishing of various necklines design- Round, Square, Scoop, V- shaped, jewel, sweet heart etc.
  •        Shaped facing. Bias facing. Bias binding.
  •        Patch pocket and its variations. Flap pocket and its variations. In-set pocket and its variations. Bound pocket and          its variations.

 

SUGGESTED READINGS

  •        Winifred Aldrich – Metric Pattern Cutting for Children’s Wear and Babywear
  •        Carla Hegeman Crim – Pattern Making for Kids’ Clothes
  •        Winifred Aldrich – Metric Pattern Cutting for Children’s Wear and Babywear
  •        Carla Hegeman Crim – Pattern Making for Kids’ Clothing
  •        Claire B. Shaeffer – Sewing Techniques
  •        Mary Mathews – Practical Clothing Construction (Part I & II)
  •        Amrit Kaur & Sadhna Pandit – Fundamentals of Garment Construction

FASHION MARKETING AND MERCHANDISING

COURSE CODE

COURSE NAME

L

T

P

C

           BFD 204

FASHION MARKETING AND MERCHANDISING

2

0

0

2

COURSE OUTCOME:

  CO1: Understanding the basic concepts and scope of merchandising and marketing.

 CO2: Analysing the relationship between fashion marketing and merchandising.

 CO3: Evaluating fashion marketing strategies, consumer behaviour, and retail formats.

 CO4: Applying knowledge of fashion promotion and marketing mix in real-world scenarios.

 

 COURSE CONTENT

 UNIT I

Introduction To Merchandising

  •       Definition of merchandising and Scope of merchandising.
  •        Types of merchandisers and Role of a merchandiser.                               

INTRODUCTION TO MARKETING

  •       Definition of Marketing and Scope of Marketing
  •       Importance of merchandising in marketing.
  •        Elements of marketing: Needs, Demands, customer, consumer, Market, Marketing vs. selling
  •        The Marketing Concept and Market Segmentation

UNIT II

Relation Between Marketing And Merchandising

  •        Fashion market and marketing environment.                                           
  •        Factor affecting marketing environment
  •        Targeting and Positioning
  •        Strategic Marketing.

UNIT III

Fashion Market and Marketing Management                                                 

  •        Fashion marketing planning
  •        Market research
  •        User’s buying behavior
  •        Marketing communication
  • ·      Advertising,  Sales promotion techniques,  Exhibitions & sales, fashion shows
  •        Retailing- department stores, apparel specialty stores, discount retailing, franchise retailing, malls, direct selling, internet selling, catalogue selling, etc

UNIT IV

Fashion Promotion

  •        Marketing –Planning and Direction                                                       
  •        Marketing Mix
  •        Fashion Advertising, Kinds of Advertising, Publicity , Special Events – Fashion Shows, Fashion exhibitions, Trade                 Shows. 

 SUGGESTED READINGS

  •       Project. Recommended Books 1. Pooja Chatley, ‘Fashion Marketing & Merchandising’, Kalyani Publishers
  •       Textbooks  Gini Stephens Fringes, Fashion from Concept to Consumer, Prentice Hall
  •        Grace Kunz, Merchandising Third Edition – Theory, Principles and Practice, Fairchild Books
  •        Ellen Diamond (Second Edition), Fashion Retailing
  •        Donnellan John, Merchandise Buying and Management, Fairchild Publications Inc.
  •        Jeremy, Wilson David, Apparel Merchandising- the Line starts Here (2nd Ed.)
  •        P.S. Ravichandran, Textile Marketing Merchandising 2005