Post Graduate Programmes

MBA(Agri-Business)

MBA in Agri-Business is one of the fastest- growing sectors to be in, both as an entrepreneur and a professional. The course is related to the business of crop cultivation, food production and the various related business concepts in agriculture. The curriculum explores the whole range of agronomic products grown in India, their importance and needs. The course attempts to understand and innovate ways and means to protect and preserve agrarian sources, and also focuses on their related objectives and effectiveness in commercial operations, besides conducting constant research in farm- maintenance.



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Sem - I (First Year)

Sem - III (Second Year)

Sem - IV (Second Year)

DIGITAL MARKETING AND E- COMMERCE

COURSE OUTCOMES:

On completion of the course, the students will be able to:

CO1: Understanding digital marketing and website development.

CO2: Applying SEO and email marketing techniques.

CO3: Evaluating SEM and social media marketing.

CO4: Analyzing digital strategies and e-commerce applications.

 

COURSE CONTENT:

UNIT I:                                                                                                                                                             [9 Sessions]
Introduction to Digital Marketing & Website and Blog Development: Introduction to Digital Marketing and its Significance; Traditional Marketing Vs Digital Marketing; Digital Marketing Process; The contemporary digital revolution, digital transformation framework. Types of websites, Keywords, Understanding Domain and Webhosting, Building Website/Blog using CMS WordPress, Using WordPress Plug-ins; Blog Creation: Including Headlines, Links, Posts; Using various plugins like Eli mentor
 
UNIT II:                                                                                                                                 [9 Sessions]

SEO& Email-Marketing: Introduction to SEO; SEO Keyword Planner Tools; On Page SEO Techniques: Indexing and Key Word Placement, Content Planning & Optimization, Display Advertising, Various SEO Plug-in, Off –Page SEO Techniques; Email Marketing- Introduction and Significance, campaigns using Mail Chimp; Email Marketing Strategy and Monitoring.

 
UNIT III:                                                                                                                                [9 Sessions]

SEM & Social Media Marketing: Introduction to SEM, Mobile Marketing, Video Marketing on YouTube. Introduction to Social Media Marketing: Facebook, Instagram, Linked-in, Twitter, Google G Suit and online marketing campaigns on theses Social Media platforms. Content Marketing, Content creation process, Influencer marketing.

 
UNIT IV                                                                                                                                                           [9 Sessions]

Using Marketing Strategies & Analytics Tools: Understanding Digital marketing Strategies, Using Marketing analytics tools to segment, target, position; Online PR and reputation management, Digital Marketing Strategies and its ROI. Using Google Analytics and other social media analytics tools. Using Apps and Gamification.

 

 

UNIT V                                                                                                                                                            [9 Sessions]

Applications of E-Commerce: Introduction, History of Electronic Commerce, Advantages and Disadvantage of E-commerce, Roadmap of e-commerce in India, E-business Models Based on the Relationship of Transaction Parties, e-commerce Sales Life Cycle (ESLC) Model, Electronic Payment Systems, Electronic Cash, Smart Cards and Electronic Payment Systems, Credit Card Based Electronic Payment Systems, Risks and Electronic Payment Systems, Electronic Data Interchange (EDI)

 

SUGGESTED READINGS:

1.   Vandana, Ahuja; Digital Marketing, Oxford University Press India (November, 2015).

2.    Seema Gupta; Digital Marketing, McGraw Hill Education; First edition (November 2017)

3.              Ryan, Damian; Understanding Digital Marketing: marketing strategies for engaging the digital generation; Kogan Page (3rd Edition, 2014).

4.    Ravi Kalakota: Frontiers of E Commerce (Pearson)