COURSE OUTCOMES:
CO1: Understanding the principles and elements of effective business communication.
CO2: Describing non-verbal cues and their impact on business interactions.
CO3: Analyzing case studies to identify communication breakdowns and propose solutions.
CO4: Applying communication techniques to effectively handle conflicts and negotiations in the business environment.
COURSE CONTENT
UNIT I
Introduction: Meaning and objective of Business communication, Forms of Communication, Communication model and process, Principles of Effective Communication
UNIT II
Corporate Communication: Formal and Informal Communication, Networks, Grapevine, Barriers in Communication, Groups discussion, Mock Interviews, Seminars, Individual and Group Presentations
UNIT III
Essential of effective Business letters, Writing Important Business letters including correspondence with Bank and Insurance companies; Oral & Non- verbal communication: Principles of Oral Presentation, Factors affecting Presentation, effective Presentation skills, conducting Surveys; Body Language, Para Language, Effective Listening, Interviewing skill, Writing Resume, Letter and Application;
UNIT IV
Modern forms of communication, International communication, Cultural sensitiveness and cultural context, Writing and presenting in international situations
UNIT V
Electronic Writing: Composing E-Mails, working with CC, BCC and Subject line, Instant messaging, video conferencing, social networking, social media Etiquettes and organizing meetings using different software.
TEXT BOOKS:
1. Bapat & Davar, A Text book of Business Correspondence
2. Bhende D.S., Business Communication
3. David Berio, The Process of Communication
4. Gowd& Dixit, Advance Commercial Correspondence
5. Gurky J.M., A Reader in Human Communication
- Teacher: DR. PRIYANSHI SARASWAT
COURSE OUTCOMES:
CO1: Remembering soft skills essential for success in the corporate world, such as communication, teamwork, problem-solving, time management, and leadership.
CO2: Understanding how to be in successful in selection process.
CO3: Understanding how effective communication (verbal and non-verbal) enhances collaboration, leadership, and conflict resolution within an organization.
CO4: Applying active listening, empathy, and assertiveness techniques in professional interactions to enhance communication and rapport-building with colleagues, clients, and stakeholders.
COURSE CONTENT
UNIT I [12 SESSIONS]
NON-VERBAL COMMUNICATION AND BODY LANGUAGE: Forms of non-verbal communication; interpreting body-language cues; kinesics; proxemics, chronemics, effective use of body language
UNIT II [12 SESSIONS]
INTERVIEW SKILLS: Types of Interviews; ensuring success in job interviews; appropriate use of non-verbal communication
UNIT III [12 SESSIONS]
GROUP DISCUSSION: Differences between group discussion and debate; ensuring success in group discussions
UNIT IV [12 SESSIONS]
PRESENTATION SKILLS: Oral presentation and public speaking skills; business presentations
UNIT V [12 SESSIONS]
TECHNOLOGY-BASED COMMUNICATION: Netiquettes: effective e-mail messages; power-point presentation, enhancing editing skills using computer software
- Teacher: KANIKA AGARWAL