School of Management and Commerce (SOMC)

Integrated Programmes


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Research Methodology

COURSE CODE

COURSE TITLE

L

T

P

C

MBA 514

RESEARCH METHODOLOGY

3

0

0

3

 

COURSE OUTCOMES:

CO1: Understanding the fundamental concepts of business research, the research process, and the formulation of research problems and hypotheses.

CO2: Applying different research designs, including exploratory, descriptive, experimental, and survey methods, to address specific research questions.

CO3: Evaluating various measurement methods and scaling techniques, and assessing the reliability and validity of research instruments.

CO4: Analyzing quantitative data using statistical packages and applying appropriate parametric and non-parametric tests for hypothesis testing and drawing inferences.

 

COURSE CONTENTS

UNIT I: INTRODUCTION            [9 Sessions]

Business Research, Meaning and methods of research, Research process, Identification and formulation of Research problem

 

UNIT II: RESEARCH DESIGN         [9 Sessions]

Research Design: Variables and types of variables, Hypothesis, Types and formulation of Hypothesis, Research Design and Types of research designs, Need for Research Design Features of a good research design and, Different research design- Exploratory, Descriptive, Experimental

 

UNIT III: MEASUREMENT METHODS          [9 Sessions]

Interviews and Surveys, Observation and Measurement Scales, Techniques of Developing Scales, Reliability and Validity of scales

 

UNIT IV: SAMPLING          [9 Sessions]

Basic Concepts: Defining the Universe, Concepts of Statistical Population, Sample, Characteristics of a good sample. Sampling Frame (practical approach for determining the sample frame expected), Sampling errors, non-sampling errors, Methods to reduce the errors, Probability and Non-Probability Sampling Methods

 

UNIT V: DATA ANALYSIS & REPORT WRITING           [9 Sessions]

Editing, Coding, Classification & Tabular representation of data, Hypothesis: Qualities of a good Hypothesis –Framing Null Hypothesis & Alternative Hypothesis. Concept of Hypothesis Testing – Logic & Importance. Analysis of Variance: One way Classification. Mechanism of Report Writing- Report

 

Preparation: Types, Report Structure: preliminary section, main report, interpretation of results, suggestions and recommendations & limitations of the study

 

SUGGESTED READINGS:

1. Kothari, C, R, Research Methodology, New Age International Publishers, 5 th Edition

2. Cooper, R. Donald & Schindler, Pamela S, Business Research Methods, Macgraw Hill Education,12 th Edition