SURFACE ORNAMENTATION

COURSE CODE

COURSE NAME

L

T

P

C

BFD 262

 

SURFACE ORNAMENTATION

0

0

4

2

 

 

COURSE OUTCOMES

 CO1: Describing the types, importance, and traditional practices of surface ornamentation techniques used in apparel.

CO2: Understanding resist dyeing methods, including tie-dye, shibori, batik, and regional variations like bandhej and                        bandhani.

CO3: Analysing various printing techniques—block, screen, stencil, and spray—for their aesthetic and functional                               applications.

CO4: Evaluating design samples and the creative integration of multiple surface ornamentation methods in a single textile            piece.

COURSE CONTENT

UNIT I
 Introduction to Surface Ornamentation                                                          
 Definition and importance

  • Surface Design and Embellishment in Apparel
  •       Mirror work (placing of mirrors)
  •        Sequins work (placing of Sequins)
  •        Bead work (placing of Beads)
  •        Lace work  (placing of different laces)
  •        Appliqué Work
  •        Patch work
  •        Quilting
  •        Smocking
  •        Cut work

 UNIT II

Surface Design Through Resist Dyeing Techniques.                             

·       Tie – Dye: Marbling, ruching, knotting, fan-folding (Different kinds of folding), tritik, crumbling, circular binding, spiral tying, shibori, bullseyes, spider web etc.

·       Traditional techniques – bandhej and leheriya from Rajasthan and bandhani from Gujarat etc.

·       Batik: Exploration with different proportions of bees wax and paraffin wax.

 

 UNIT III

Surface Design Through Printing                                                            

  •        Block printing - Buti, Buta, Bel, Jaal, and border.
  •        Screen printing.
  •        Stencil printing.
  •       Spray printing

 

UNIT IV
Design Development and Application                                                       

  • Creating mood boards and samples
  • Combining techniques in a cohesive design
  • Final project: Create a textile piece using multiple ornamentation methods.

SUGGESTED READINGS

  •        Fabric Studies and Surface Ornamentation Author: Shailaja D. Naik
  •        Surface Design for Fabric Author: Kimberly Irwin
  •        Belfer Nancy, Batik & Tie-Dye Techniques (3rd Edition), Dover Publications
  •        Jennifer Campbell and Ann-Marie Bakewell, complete Guide to Embroidery stitches.
  •        Judy Brittain, Step-by-Step Needle craft of Encyclopaedia, Dorling Kindersley publishers Ltd., Revised edition I995.
  •        Kafka, Fracis J., Hand Decoration of Fabrics, Dover Publications, 1973

 

 


CREATIVE PATTERN MAKING AND CONSTRUCTION-I

COURSE CODE

COURSE NAME

L

T

P

C

           BFD256

 

CREATIVE PATTERN MAKING AND CONSTRUCTION-I

0

0

4

2

 

COURSE OUTCOMES

CO1: Describing the step-by-step process involved in constructing a unisex shirt, including   

           fabric selection and seam types.

CO2: Understanding the relationship between fabric choice, pattern development, and seam

            finishes in unisex trouser construction.

CO3: Analysing the construction techniques for unisex jeans or capri pants to assess

          functionality and design fit.

CO4: Applying pattern-making and garment construction techniques to develop a finished

          unisex jacket.

 COURSE CONTENT

 UNIT I

Construction of Unisex shirt                                                                       

  •        Selection of the appropriate fabric & trim for the required garment
  •        Develop the pattern for the Unisex shirt design.
  •       Cutting of fabric as per pattern
  •        Selection of suitable seams and seam finishing.
  •        Construction of the garment and its presentation in the file

 UNIT II

Construction of Unisex trouser                                                                    

  •        Selection of the appropriate fabric & trim for the required garment
  •        Develop the pattern for the Unisex trouser design.
  •        Cutting of fabric as per pattern
  •        Selection of suitable seams and seam finishing
  •       Construction of the garment and its presentation in the file.

 

UNIT III

Construction of Unisex Jeans / Capri pants                                              

  •        Selection of the appropriate fabric & trim for the required garment
  •        Develop the pattern for the Unisex Jeans / Capri pants design.
  •        Cutting of fabric as per pattern.
  •        Selection of suitable seams and seam finishing.
  •        Construction of the garment and its presentation in the file

UNIT IV

Construction of Unisex jacket                                                                    

       Selection of the appropriate fabric & trim for the required garment

        Develop the pattern for the Unisex jacket design

       Cutting of fabric as per pattern

       Selection of suitable seams and seam finishing

       Construction of the garment and its presentation in the file

SUGGESTED READINGS:

  •       Creative Sewing by Allyne Bane; McGraw Hill Book Co., Inc., New York
  •        Joseph-Armstrong, H., Patternmaking for Fashion Design, Pearson India.
  •       System of Cutting by K R Zarapkar, Navneet Education Limited
  •        Basic Process and Clothing Construction by Sherie Doongaji and Raushni Deshpande, Raj Prakashan, New Delhi.
  •        Complete guide to sewing by Reader's Digest, Reader's Digest Association.
  •        The Basic Book of Sewing by Harlow, E., Octopus Books
  •        Creative Sewing by Allyne Bane; McGraw Hill Book Co., Inc., New York
  •        How you Look and Dress by Byrta Carson; McGraw Hill Book Co., Inc., New York
  •        Clothing Construction by Evelyn A Mansfield, Houghton Mifflin Co., Boston
  •  

FASHION COMMUNICATION

COURSE CODE

COURSE NAME

L

T

P

C

           BFD 208

FASHION COMMUNICATION

3

0

0

3

 

COURSE OUTCOME

CO1: Understanding fundamentals, objectives, methods and the importance of fashion communication.
CO2: Applying visual and written fashion communication techniques

CO3: Analysing the role of publications, social media, photography, styling, and cultural studies

           In fashion communication.
CO4: Evaluating and create fashion content integrating media, writing skills, and designer

         knowledge.

 

COURSE CONTENT

 UNIT-I                                                                                                                                                                                                                                                                                                       

Introduction of Fashion Communication, Relation between Fashion & Communication Objective of Fashion Communication, Importance of Fashion Communication, Methods of Fashion Communication, Channels of Fashion Communication

 UNIT-II                                                                                                                                                                                                                                                                                                      

Types of Fashion Communication Visual Communication- Visual merchandising & window display for fashion, Fashion shows, Graphic Design for fashion, fashion photography etc., Written Communication- writing in fashion media, fashion journalism, advertising.

 UNIT-III                                                                                                                                                                                                                                                                                                   

Fashion Publication -Role of Fashion Publication in Fashion Communication, Fashion & Social Media - Role and Importance of Fashion & Social Media, Cultural Studies and Visual Research - Role and Importance of Cultural Studies and Visual Research for Fashion, Fashion Photography- Role of fashion Photography, Fashion styling – Role and Importance of Fashion styling.

 UNIT-IV                                                                                                                                                                                                                                                                                                    

Writing Skills on Fashion Article, Blog writing, Role of Indian Fashion Designer and International Fashion Designer, Fashion Movies, Fashion Documentary.

 

SUGGESTED READINGS:

  •        The Fashion Reader (Paperback) by Linda Welters
  • ·       The Fashion Handbook (Media Practice) by Tim Jackson
  • ·       Dress and Society (Paperback) by Jane Workman
  • ·       Fashion as Communication (Paperback) by Malcolm Barnard
  • ·       Fashion Marketing Communications Paperback – 14 December 2012 By G Lea-Greenwood

 

FASHION MARKETING AND MERCHANDISING

COURSE CODE

COURSE NAME

L

T

P

C

           BFD 204

FASHION MARKETING AND MERCHANDISING

2

0

0

2

 

COURSE OUTCOME

  CO1: Understanding the basic concepts and scope of merchandising and marketing.

 CO2: Analysing the relationship between fashion marketing and merchandising.

 CO3: Evaluating fashion marketing strategies, consumer behaviour, and retail formats.

 CO4: Applying knowledge of fashion promotion and marketing mix in real-world scenarios.

  COURSE CONTENT

 UNIT I

Introduction To Merchandising

  •       Definition of merchandising and Scope of merchandising.
  •       Types of merchandisers and Role of a merchandiser.                               

INTRODUCTION TO MARKETING

  •        Definition of Marketing and Scope of Marketing
  •        Importance of merchandising in marketing.
  •        Elements of marketing: Needs, Demands, customer, consumer, Market, Marketing vs. selling
  •        The Marketing Concept and Market Segmentation

UNIT II

Relation Between Marketing And Merchandising

  •        Fashion market and marketing environment.                                           
  •        Factor affecting marketing environment
  •        Targeting and Positioning
  •        Strategic Marketing.

UNIT III

Fashion Market and Marketing Management                                                 

  •        Fashion marketing planning
  •        Market research
  •        User’s buying behavior
  •        Marketing communication
  •        Advertising,  Sales promotion techniques,  Exhibitions & sales, fashion shows
  •        Retailing- department stores, apparel specialty stores, discount retailing, franchise retailing, malls, direct selling,                        internet selling, catalogue selling, etc
  • UNIT IV

Fashion Promotion

  •       Marketing –Planning and Direction                                                       
  •       Marketing Mix
  •       Fashion Advertising, Kinds of Advertising, Publicity , Special Events – Fashion Shows, Fashion exhibitions, Trade                  Shows. 

 SUGGESTED READINGS

  •        Project. Recommended Books 1. Pooja Chatley, ‘Fashion Marketing & Merchandising’, Kalyani Publishers
  •        Textbooks  Gini Stephens Fringes, Fashion from Concept to Consumer, Prentice Hall
  •        Grace Kunz, Merchandising Third Edition – Theory, Principles and Practice, Fairchild Books
  •        Ellen Diamond (Second Edition), Fashion Retailing
  •        Donnellan John, Merchandise Buying and Management, Fairchild Publications Inc.
  •        Jeremy, Wilson David, Apparel Merchandising- the Line starts Here (2nd Ed.)
  •        P.S. Ravichandran, Textile Marketing Merchandising 2005

FASHION FORCASTING

COURSE CODE

COURSE NAME

L

T

P

C

                           BFD202

FASHION FORCASTING

          2

0

        0

2

COURSE OUTCOME

CO1: Understanding the meaning, need and process of fashion forecasting.  

CO2: Analysing the fashion forecasting process including market research, trend evaluation, and sustainability aspects. 

 CO3: Evaluating various forecasting tools, agencies, and methods used in color, textile and material forecasting. 

 CO4: Identify forecasting tools, methods, and global forecasting agencies.

COURSE CONTENT 

 UNIT I Introduction of Forecasting 

 Definition of Forecasting 

  •  Need for and importance of Forecasting 
  •  Steps in forecasting 
  •  Macro Trends, Micro Trends, Consumer Trends 
  •  Advantages and limitations of forecasting 

 UNIT II Principles and Practices of Forecasting 

 Fashion forecaster and Role of fashion forecaster 

  •  Types of forecasting – long term and short-term forecasting. 
  •  Fashion Trend and Forecasting 
  •  Major areas of forecasting. 

 UNIT III Fashion Forecasting Process 

  •  Market research- consumer research, shopping, sales records. 
  •  Evaluating the collections-fashion trends, trends for target market, colour forecasting. 
  •  Fashion services and resources collection report. 
  •  Social Responsibility & Sustainability Related to Fashion Trends and Forecasting 

 UNIT IV Forecasting Tools - Services and Methods 

  •  Forecasting Agencies: WGSN, Fashion Snoops, Peclers Paris, Trend Union. 
  •  Color Forecasting: Pantone, CMF (Color, Material, Finish), Seasonal Color Stories. 
  •  Textile & Material Forecasting: Innovation in fabric, sustainable materials. 
  •  Forecasting Methods: Qualitative methods, quantitate methods 
SUGGESTED READINGS: 
  •  Fashion Forecasting by Evelyn L. Brannon  
  • The Trend Forecaster’s Handbook by Martin Raymond 
  •  Color Forecasting by Tracy Diane


SOCIO-PSYCHOLOGICAL ASPECTS OF CLOTHING

COURSE CODE

COURSE NAME

L

T

P

C

           BFD206

SOCIO-PSYCHOLOGICAL ASPECTS OF CLOTHING 

          2

0

        0

2

COURSE OUTCOME

CO1. Understanding the origin and theories of clothing. 

CO2. Analysing the relationship between clothing and social factors such as identity, class, religion, and gender. 

 CO3. Evaluating the role of clothing in expressing individuality and maintaining social norms. 

 CO4. Applying sociological theories to real-world clothing scenarios, such as dress codes, uniforms and fashion trends.

COURSE CONTENT 

 UNIT - I Introduction to Clothing and Its Theories 

  •  Origin of Clothing 
  •  Clothing and first impressions 
  •  Theories of clothing - theory of modesty, immodesty, protection, adornment, combined theory. 
  •  Relation between clothing and other disciplines. 

 UNIT II Clothing and the Individual 

  •  Relation between clothing and the wearer 
  •  Personality and self-concept. 
  •  Motivation in clothing choices. 
  •  Individual values, interests and attitudes related to clothing. 
  •  Behaviors and clothing choices, Practices and effect of clothing on the individual 

 UNIT III Clothing and Society 

  •  Clothing and social behavior 
  •  Clothing influenced by religion and culture. 
  •  Clothes and occupation 
  •  Uniforms in schools and college-Role of uniform, occupational clothes 
  •  National clothes 

 UNIT IV Psychological and Sociological Aspects of Clothing 

  •  Psychological aspects of clothing 2 
  •  For toddlers, adolescents, adults and old age: self-respect, human dignity, emotional response, sex desirability, self-expression, individuality. 
  •  Clothes and colour and impact of colour. 
  •  Sex differences in use of colour. 
  •  Colours for different occasions and ceremonies. 
  •  Sociological aspects of clothing- 
  •  Changes in society and culture. 

 SUGGESTED READINGS: 

  •  J.C. Fluger (2000).The Psychology ofclothing, Fontana press, London 
  •  Avis, M. Dry (I 96 I): The Psychology of Jung, Methuen & Co., London. 
  •  Honr, Mari) yu J. (I 988): The Second Skin, Hor-rghton Miffin Co., USA. 
  •  Flugel, J.C. (I 950): The psycho - analytical study of the family, The Hograth press & the Instinrte of Psycho Analysis, London. 
  •  Susan B. Kaiser (2006). The Social Psychology of Clothing: Symbolic Appearances in Context Fairchild Books & Visuals 
  •  Vincent Brome (2001), the Psycho-Analytic Study of the Family. House of Stratus


FASHION ILLUSTRATION AND SKECHING-II

COURSE CODE

COURSE NAME

L

T

P

C

           BFD254

FASHION ILLUSTRATION AND SKECHING-II

0

0

4

2

COURSE OUTCOME

CO1: Describing different categories of women's wear through illustrative techniques using croquis and fashion detailing. 

 CO2: Understanding the structure and styling of men’s wear by illustrating traditional, casual, and formal outfits on male croquis. 

 CO3: Analysing a theme-based fashion collection by interpreting research, mood boards, and design inspiration into garment sketches 

 CO4: Applying fashion illustration skills to develop a stylized portfolio with thematic design boards, fabric rendering, and look sets.

COURSE CONTENT

UNIT I Women’s Wear Illustration 

  •  Sketching basic female croquis (front, side, back view) 
  •  Illustration of the following categories: 
  •  Ethnic wear: Saree, Salwar Kameez, Lehenga, Anarkali, Indo-western 
  •  Western wear: Tops, Blouses, Skirts, Dresses (Mini, Midi, Maxi), Jumpsuits 
  •  Bottoms: Trousers, Palazzo, Shorts, Jeans, Culottes 
  •  Outerwear: Jackets, Shrugs, Capes, Coats 
  •  Functional wear: Maternity wear, Office/formal wear, Uniforms 
  •  Intimate wear: Lingerie, Robes, Nightwear 
  •  Resort wear: Kaftans, Swimwear, Sarongs 
  •  Activewear & Sportswear: Track suits, Yoga wear, Gym outfits

UNIT II Men’s Wear Illustration 

  •  Sketching basic male croquis (front, side, action poses)
  •  Illustration of the following categories:
  •  Traditional wear: Kurta-Pajama, Sherwani, Dhoti, Nehru jacket 
  •  Western formal: Suits, Blazers, Waistcoats, Tuxedos 
  •  Casual wear: Shirts, T-shirts (Polo, Henley, Round-neck), Jackets 
  •  Bottoms: Trousers, Jeans, Chinos, Shorts 
  •  Outerwear: Bomber jackets, Overcoats, Trench coats 
  •  Loungewear: Pajamas, Bathrobes 
  •  Fusion & Contemporary: Indo-western styling, Modern tunics 
  •  Activewear & Sportswear: Jerseys, Joggers, Training sets

UNIT III Theme-Based Collection Illustration 

  •  Introduction to fashion themes and mood boards
  •  Research and development of concept-based collections 
  •  Selection of color palette, fabric swatches, and design inspiration 
  •  Illustration of garments based on selected themes such as: 
  •  Festive wear 
  •  Bridal wear 
  •  Office wear 
  •  Evening wear 
  •  Resort wear 
  •  Streetwear 
  •  Cultural/traditional fusion 
  •  Season wear 
  •  Flora and Fauna 
  •  Styling and accessorizing illustrations 
  •  Developing a mini collection (5–7 looks) for a chosen theme

UNIT IV Thematic Illustration & Portfolio Development 

  • Creating stylized fashion figures 
  •  Thematic design boards (e.g., festive, wedding, beach, office, evening) 
  •  Fabric rendering practice: Silk, Denim, Chiffon, Velvet, Cotton, Leather, Lace 
  •  Mini collection illustration (5–7 looks) based on chosen theme or target customer 
  •  Final Fashion Illustration Portfolio with complete look sets, color story, and fabric swatches 
  •  Presentation and documentation of work

CAD-II

COURSE CODE

COURSE NAME

L

T

P

C

           BFD258

CAD-II

0

0

4

2



COURSE OUTCOME

CO1: Analysing the proportions and poses of fashion figures to create accurate and expressive croquis.

CO2: Applying garment illustration techniques to sketch and detail various garments, including folds and fabric textures.

CO3: Students will be able to develop theme-based boards and digital fashion illustrations using Adobe Photoshop with appropriate colours, textures, and styling.

CO4: Students will be able to create and visualize five garment designs in CLO-3D using digital patterns, fabrics, and 3D rendering techniques.

 

COURSE CONTENT

UNIT I

 Fashion Figure Drawing in Photoshop                                                                                

  • Croquis development (Male/Female/kids)
  • Poses- Front Side Back (Male/Female/kids)

UNIT II

  • Garment Illustration in Photoshop                                                                                       
  • Sketching tops, skirts, trousers, dresses, jackets
  • Detailing: collars, sleeves, necklines, pleats, ruffles
  • Draping effect, folds, and fabric fall

UNIT III

Theme-Based Fashion Illustration

  • Inspiration Board, Research Board Mood board development
  • Theme-based colour palette
  • Digital illustration based on a given theme.

UNIT IV

  • Development of five (5) final garment designs in CLO-3D based on the selected theme
  • Apply different fabrics, colors, and design variations
  •  Generate front, back, and 3D views

UNIT V

  • Fashion Presentation Boards
  • Layout design using Photoshop
  • Styling, accessories, and background
  • Technical callouts and annotations
  • Export for print and digital portfolio

SUGGESTED READINGS

  • Arora, C. Digital Fashion Rendering and 3D Garment Visualization using CLO-3D (3D garment simulation, fabric properties, rendering workflows) CAD for Fashion Design 
  • Stecker, P. Digital Fashion Illustration with Photoshop. Fairchild Books (Theme-based illustration, textures, shading, presentation) The Art of Fashion
  • Faerm, S. Technical Drawing for Fashion. Laurence King (Technical callouts, annotations, garment details)
  • Drudi, E., & Paci, T. Figure Drawing for Fashion Design. Pearson. (Front, side, and back poses for fashion figures)
  • Adobe Creative Team. Adobe Photoshop Classroom in a Book. Adobe Press. (Brushes, layers, and digital drawing tools)

BFD 252 : ADVANCE DRAPING

COURSE CODE

COURSE NAME

L

T

P

C

BFD252

ADVANCE DRAPING

0

0

4

2

  COURSE OUTCOME

 CO1: Describing the principles of dart manipulation and the basic steps of contour draping on a dress form.

CO2: Understanding the process of draping different bodices and dresses and converting them into paper patterns.

CO3: Evaluating various bodice and waistline draping styles for fit, structure, and design effectiveness.

CO4: Analysing the design and construction elements of gathered and pleated skirt variations through draping.

COURSE CONTENT

 UNIT I

  • Principle of dart manipulation
  • Shifting dart, adding fullness and contour draping, basic steps of draping and preparation dress form

UNIT II

  • Draping of halter, surplus and twisted bodices, Princess Dress, sheath/shift dress, strapless dress
  • Developing of paper pattern and construction

UNIT III

  • Draping gathered, pleated Skirts and variation
  • Developing of paper pattern and construction

UNIT IV

  • Draping tops and variation Halter-
  • Halter
  • Wrap front bodice
  • Waistline variations- lowered or raised
  • Boned bodice
  • Cowls
  • Developing of paper pattern and construction

UNIT-V

  • Draping skirts and variations -
  • Dirndle skirt
  • Dome skirt
  • Gored skirt
  • Peg skirt
  • Peg skirt and sarong skirt
  • Skirt with built up waistline
  • Fitted midriff
  • Bodice yoke
  • Variations of dhoti
  • Developing of paper pattern and construction

SUGGESTED READINGS:

  1. Draping: The Complete Course Paperback – 1 October 2013 by Karolyn Kiisel
  2. Cooklin, A.G., Garment Technology For Fashion Designers, Black well Science, 1997
  3. Advanced Creative Draping BY Karolyn Kiisel
  4. Aldrich, W., Fabric, Form and Flat Pattern Cutting, Blackwell Science, London, 1996.
  5. Figure Drawing for Fashion Design – Elisabetta Drudi & Tiziana Pac